The campaign AiR – A New Dimension for Pulmonary Fibrosis, promoted by Boehringer Ingelheim in collaboration with ANMAR, APMARR, FIMARP, and GILS, was created to spread knowledge about Pulmonary Fibrosis by highlighting key moments of the patient journey: from the first symptoms to early diagnosis, from the psychological impact to the proper management of the disease.
I had the opportunity to take part in an artistic residency dedicated to raising awareness about idiopathic pulmonary fibrosis. In this project, a group of emerging artists collaborated with patients and clinicians to transform experiences and emotions into multimedia works, also available in augmented reality.
Thework is part of this initiative and can be experienced through the Bepart app, which brings it to life in augmented reality.
